Céline Fabienne Kampes

Communication Studies

Celine Fabienne Kampes is working as a research associate at the business studies department of the University of Applied Sciences Duesseldorf. She is doing her doctor‘s degree as part of the tandem-project ‘audience and market fragmentation online’ together with Inga Brentel from the Heinrich-Heine-University Düsseldorf. She studied communication and multimedia management at the University of Applied Siences Düsseldorf (B.A.) and technology and innovation management at the FOM Düsseldorf (M.Sc.). Within her bachelor thesis, she focused on the discrepancy between governmental data protection actions and its perception within e-administration. In her master thesis, she concentrated on requirements for certification standards within the voluntary offset market.

In her dissertation she is dedicated to the increasing influence of new advertising forms (“programmatic advertising”, “native advertising”) as well as their avoidance (ad blocking technology) on the business models and journalistic functioning of online media. Regarding the DIID, she is particularly interested in the evolving business models of online information offers and their impact on pluralism.